When you have just laid off 20+ people right before Xmas and it’s time to try to put the best face possible on that, do NOT pull out the bullshit corporate doublespeak. Here is the money quote from WotC President Greg Leeds in an article on ICV2 on the recent layoffs (oh sorry, “digital consolidation”):
“Consolidating internal resources coupled with improved outsourcing allows us to gain efficiencies in executing against our major digital initiatives Magic Online and D&D; Insider. Wizards of the Coast is well positioned to maximize future opportunities, including further brand development on digital platforms. The result of this consolidation is a more streamlined approach to driving core brands.”
Ah yes, gaining efficiencies and maximizing opportunities! The only phrase this masterpiece is missing is “leveraging our core competencies.” Maybe he’s saving that one for the next round of layoffs. Seriously, this sort of soulless gibberish may play with Hasbro shareholders but it the 100% wrong way to communicate with the gamers who make up WotC’s audience. Next time, I suggest Mr. Leeds try showing a human face and some compassion for the people he just put out of work. Quotes that read like passages from 1984 only reinforce the idea of WotC as an “evil empire.” And you don’t need an expensive market research campaign to figure that out.