EndGame Oakland is, simply put, one of the best game stores in the country. This isn’t just a matter of product selection or location. No, what makes EndGame a great store is that it is a center of community. Through its game space, mini cons, and knowledgeable staff, EndGame became a true destination store and one that pulled gamers together. These days it’s fashionable for many gamerati to scoff at retailers and ask what they can possibly provide that competes with discounts on the internet? EndGame and stores like it are an answer to that question. They promote the hobby, bring enthusiasts together, and put gaming out in front of people who have never heard of a 12-sided die or a zone of control. Doing this day after day, year after year is not an easy task so we must pause from time to time and recognize them for their good works.

August 1 is one of those times. EndGame is celebrating its 8th anniversary with a day long event. It’s also a bit of a going away party for founder Aaron Lawn, who is leaving his baby for new endeavors. I will be flying down to the Bay Area for this event and I’m bringing some fun prizes from Green Ronin. Come join me and raise a glass to EndGame Oakland for 8 great years. Now more than ever, we need stores like it to show how gaming retail can be important and vibrant. See you there!

http://endgameoakland.com/