When I became a freelance RPG writer in the early 90s, the internet was young. When you had something published, it might be weeks or even months until reviews started to appear. Of course, as a creative person, I was always interested to see how the work was being received. I wished the reviews happened faster, so I could get that feedback.
You know what they say: be careful what you wish for.
Now, feedback happens with frightening speed. And most of it is not thoughtful reviews based on careful consideration. It’s off the cuff impressions, honestly emotional but often not factual. I have, on more than one occasion, released a new gaming PDF and started to see bitching about it 10 minutes later. I can’t tell you what a drag this is.
When you are working on a creative project of any sort for months, there is a feeling of triumph and satisfaction when it goes live. At last the thing you’ve been toiling on will get in front of an audience. Hooray! And you’d like to, at least briefly, feel good about the accomplishment of finishing a creative work and getting it out there. So when (often well-meaning) fans immediately pounce and start cataloging your perceived failures, it totally deflates you. It can make you feel like shit. Make you feel like you should be doing something else. That there is little appreciation for the work you put into that brand new thing.
I would thus like to propose the 24 Hour Rule. It is simply this: save your criticisms of a new creative work for at least 24 hours. More, ideally, but I know that’s asking a lot of the current internet. Give the people behind the things you like a brief period to bask in that feeling of accomplishment. Criticism will surely come (it’s the internet) but at least there will be one day they can savor the completion and release of their work. I don’t think that’s too much to ask.